More Than a Glass and a Half reveals the sweet secrets of CADBURY in Australia.
A Melbourne professor with a sweet tooth has written a book celebrating 100 years of Cadbury making chocolate in Australia. A self-professed ‘chocoholic’, Professor Robert Crawford has fond memories visiting Tasmania’s Cadbury Factory as a 10-year-old boy – sparking a lifelong passion for the chocolate brand.
In More Than a Glass and a Half, Professor Crawford combines archive material and interviews with employees, their families and everyday chocolate fans to chart a century of history and enduring success for Cadbury. His book documents Cadbury’s involvement in some of Australia’s most iconic and influential events, including the Great Depression, World War II, the arrival of broadcast television and the 2000 Sydney Olympics.
Reflecting on More Than a Glass and a Half, Professor Crawford says: “Generations of Australians have embraced Cadbury as a brand that they can trust and share. In detailing Cadbury’s history in Australia, this book offers a unique insight into a beloved brand as well as the ways that everyday Australians have connected with it.”
Today, Cadbury is Australia’s favourite chocolate, enjoyed in 90% of households, with Tasmania’s Cadbury Factory producing a record 60,000 tonnes of chocolate each year – or more than 200 million chocolate blocks – for fans in Australia and around the world.
“Hundreds of people have shaped our history and helped to make Cadbury what it is today – Australia’s favourite and most trusted confectionary brand,” said Paul Chatfield, Vice President Marketing.
“More Than a Glass and a Half is a tribute to the hundreds of past and present employees, their families, and of course millions of Cadbury fans that have loved and embraced our chocolate for the last century.”
More Than a Glass and a Half is available in bookstores now.
For further info contact the publisher, Halstead Press.
Unit 66/89 Jones St., Ultimo, NSW, 2007
Ph: (02) 9211 3033